Levi Strauss & Co.

Levi Strauss & Co. ( LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's ( LEE-vyze) brand of denim jeans. It was founded in May 1852 when German-Jewish immigrant Levi Strauss moved from New York City, New York, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.

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