Gucci officially Guccio Gucci S.p.A. is an Italian luxury fashion house based in Florence, Tuscany. Its product lines include ready-to-wear, footwear, accessories, handbags, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence. Under the direction of Aldo Gucci (son of Guccio), Gucci became a global brand, and was considered emblematic of the Italian economic miracle. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capit
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